Web & Mobile Analytics Mastery Course 

  There's more to behavioral data than Google Analytics... 

ABOUT THE COURSE / WORKSHOP

Overview

This laser-focused 12 hour course and workshop (4 x 3hr sessions) was created specifically for light analytics users, to give them not just the tools, but also the way and the strategy to mastering analytics and data-driven decisions

Goal

Provide our students with the knowledge and skill set to confidently choose, setup, analyze and conclude using minimal/zero cost, off-the-shelf tools that are available today (going beyond Google Analytics)

Workshop takeaways!

Our two workshop sessions, will put a strong focus on the students' own site/app data and business  requirements

 

In the end, each student will take away a comprehensive (guided) analytics report that they have written, ready to be sent to their CEO 

IS THIS COURSE FOR ME? If you're a...

  • Product manager, whose part of their role is to implement and analyze analytics data(mainly behavioral).

  • Junior data analyst, who's started a new role or wants acquire additional skills for professional growth

  • Digital marketer, who knows the high value of data driven decisions that goes beyond optimizing CPC and installation campaigns, and wants to learn the value of the users acquired inside the site/app

  • CEO, who understands the value of being able to analyze data on their own, knowing how to ask the right questions and fully understanding the capabilities and possibilities of data that can be derived from their business

OBJECTIVES

  • Be able to optimize the choice of platform for your business with off the shelf solutions

  • Be fully familiar with available tools & how to choose the right tools for you

  • Be able to fully setup your chosen analytics tool

  • Create a winning analytics strategy

  • Compose a full analysis report for senior management

  • Key tools:

    • Events

    • Funnels

    • Segmentation

    • Cohort charts

    • Flow/navigation charts

    • Creating dashboards

    • Navigation analysis

    • Marketing analysis

PREREQUISITES

  • The course participants need to have a basic understanding of Analytics tools and their use

  • The participants must have permissions to access their current analytics data (those without access will use demo accounts)

  • Good understanding of product terminology (e.g. onboarding, retention, UX, etc’)

  • A short interview will be done with all participants

UP COMING COURSES

Mondays & Thursdays: ....................... 19/02  22/02   26/02  01/03

Time: ...............................................................................17:30 - 20:30

Location: ...................................IITC center - Hilazon 3, Ramat Gan

Price: ................................................................1,450 nis + VAT

SYLLABUS

Day 1 
  • Introduction to behavior analytics 

  • Different platforms / choosing the right tools for the job  

  • Audience / the basics (live views)

  • Events - properties, setup, QA and usage 

  • Funnels - optimal usage in several platforms

Day 2 
  • Segmentation 

  • Visualization tools and usage 

  • Crash reports 

  • Retention metrics 

  • Introduction to machine learning 

Day 3 (workshop) - Strategy & Setup
  • Goals

  • Objectives

  • Capabilities / platforms

  • Strategy

    • Bottom up

    • Prioritization

    • Hypotheses - narrowing down

  • Tactics

    • “Waki conclusions”

    • Core funnel/goals

    • Initial (minimal) events table

  • Fitting to product assessment stages:

    • Onboarding

    • Engagement

    • Retention

    • Virality

    • Monetization

  • Cheat sheet - Avoiding the common technical implementation mistakes

Day 4 (workshop) - Analysis of your data
  • QA - defining this critical process  

  • Full analysis reports- Structure and key points 

  • Setting up your platform- Practicing on your actual data 

  • Composing your analytics report  

  • Presenting (briefly) your work 

  • Summary 

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