Product Strategy Consulting
What the F*ck is Product Strategy?
It's the path between the company's vision and concept (WHY we do what what we do) and the product built (WHAT we do). HOW we do that is our product strategy.
Google Analytics | MixPanel | Firebase | Localytics | Appsee | Crashlytics | AppsFlyer | Hotjar
Although we strongly recommend working with an expert, if you choose to do it on your own, below are our best-practice guidelines:
Whether you decide to work with us or do it on your own, we recommend the following methodology:
Choose the right tools for the job
Make sure you know the questions to be asked before implementing
Decide your funnel before your events
Minimum events, maximum event properties
QA (can't stress that enough!)
We are strong believers in dashboards on automatic reports. Nevertheless, when done it is crucial these snapshots will reflect changes where needed and only when relevant (easier said than done - no doubt)
Never 'dive' into the numbers without a guide rope. As you'll be drawn into the data and potentially 'waste' a great deal of time without significant output
Always ask a question - make an hypothesis - make sure the results are actionable - only then dig for the answer
Make sure to do A/A testing (not a typo) to make sure that it's not the measurements that weren't conducted properly
Contact us for a free analytics review of your current tools implemented - firstname.lastname@example.org