Amplitude Analytics Course 

ABOUT THE COURSE

Overview

This laser-focused, online, 5 session course was created specifically for those who are currently using or considering Amplitude Analytics. The course will teach not just the tools, but also the way and the strategy to master analytics and data-driven decisions.

Goal

1. Provide PMs with the knowledge and skill set to confidently setup, analyze and conclude using the Amplitude platform. 

2. Certify course participants as Amplitude Insights Practitioners 

Structure 

The course is online and live (sessions will not be recorded). Spread across 2½ weeks (Mon/Wed). Morning or evening sessions to choose from.

The sessions will be delivered by instructors from both Amplitude and
Y-Perspective

SYLLABUS

  1. Analytics Strategy (by Yoav Yechiam, Y-Perspective)
  2. Conversion - tactics, features and best practices (Amplitude)
  3. Retention - tactics, features and best practices (Amplitude)
  4. Collaboration tools + Advanced analysis (Amplitude)
  5. Common mistakes & QA + Certification exam 

UP COMING COURSE

Dates: (Wed/Mon) 13/5, 18/5, 20/5, 25/5, 27/5

Times: 10:00 - 10:45 or 21:00 - 21:45

Medium: online live (no recordings) 

WHO IS THIS COURSE FOR?

  • Product Managers, with part of their role being implementation and analysis of Analytics data (mainly behavioral).

  • Data Analysts, who are keen on acquiring additional skills and mastering the Amplitude platform

  • Digital marketers, who know the high value of data driven decisions that goes beyond optimizing CPC and installation campaigns, and wants to learn the value of the users acquired inside the site/app

  • CEOs, who understands the value of being able to analyze data on their own, knowing how to ask the right questions and fully understanding the capabilities and possibilities of data that can be derived from their business

OBJECTIVES

  • Master Amplitude's basic and advanced features

  • Be fully familiar with available tools & how to choose the right tool for the job

  • Be able to plan your Analytics setup

  • Create a winning analytics strategy

  • Compose a full analysis report for senior management

  • Key tools:

    • Events

    • Funnels

    • Segmentation

    • Cohort charts

    • Flow/navigation charts

    • Creating dashboards

    • Navigation analysis

    • Marketing analysis

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